Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

Digital marketing means sales opportunities as more consumers turn to the internet and use their smartphones to learn about businesses and make purchases. So you need to revolutionize the way you sell and whom you sell to by staying updated about consumer demands. This way, you generate more qualified leads and avoid wasting money on attracting the wrong audience.